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Privacy Policy

The German version of this Privacy Policy is the legally authoritative version; in the event of contradictions, the German version shall prevail.

Last updated: 6 October 2026

Table of Contents

  1. Preamble

  2. Controller

  3. Overview of Processing Operations

  4. Relevant Legal Bases

  5. Security Precautions

  6. General Information on Data Retention and Deletion

  7. Rights of Data Subjects

  8. Business Services

  9. Payment Procedure

  10. Provision of Online Services and Web Hosting

  11. Use of Cookies

  12. Contact and Inquiry Management

  13. Artificial Intelligence (AI)

  14. Newsletter and Electronic Communications

  15. Profiles in Social Networks (Social Media)

  16. Plugins and Embedded Functions and Content

  17. Changes and Updates

Preamble

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as "data") we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online services").

The terms used are not gender-specific.

Controller

PURE BEING by Shalini Mehra

Dipl.-Päd. Shalini Mehra

Florianiweg 7

AT-6212 Maurach am Achensee

Austria

E-mail address: connect@purebeing.eu

Legal Notice: www.purebeing.eu/imprint

PURE BEING is a sole proprietorship based in Austria.

Overview of Processing Operations

The following table summarises the types of data processed, the purposes for which they are processed and the concerned data subjects.

Categories of Processed Data

Categories of Data Subjects

Purposes of Processing

Relevant legal bases according to the GDPR: In the following, you will find an overview of the legal basis of the GDPR on which we base the processing of personal data. Please note that in addition to the provisions of the GDPR, national data protection provisions of your or our country of residence or domicile may apply.

Consent (Article 6 (1) (a) GDPR) — The data subject has given consent to the processing of his or her personal data for one or more specific purposes.

Performance of a contract and prior requests (Article 6 (1) (b) GDPR) — Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.

Compliance with a legal obligation (Article 6 (1) (c) GDPR) — Processing is necessary for compliance with a legal obligation to which the controller is subject.

Legitimate Interests (Article 6 (1) (f) GDPR) — The processing is necessary for the protection of the legitimate interests of the controller or a third party, provided that the interests, fundamental rights, and freedoms of the data subject do not prevail.

Applicable legal provisions: The processing is carried out on the basis of the General Data Protection Regulation (GDPR) and, where applicable, the Austrian Federal Act on the Protection of Personal Data (Datenschutzgesetz, DSG). For users in Switzerland, the Swiss Federal Act on Data Protection (Datenschutzgesetz, DSG/CH) additionally applies. Unlike the GDPR, the Swiss DSG/CH does not generally require that a legal basis for processing personal data be stated, and the processing of personal data is conducted in good faith, lawfully and proportionately (Art. 6 para. 1 and 2 of the DSG/CH).

Security Precautions

We take appropriate technical and organisational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, in order to ensure a level of security appropriate to the risk.

The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, transmission, securing and separation of the data.

Securing online connections through TLS/SSL encryption technology (HTTPS) — To protect the data of users transmitted via our online services from unauthorized access, we employ TLS/SSL encryption technology. When a website is secured with an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL.

General Information on Data Retention and Deletion

We delete personal data that we process in accordance with legal regulations as soon as the underlying consents are revoked or no further legal bases for processing exist. Exceptions to this rule exist if statutory obligations or special interests require a longer retention or archiving of the data.

Retention Periods under Austrian Law

7 years — Personal data processed in connection with tax-relevant business records pursuant to the Austrian Federal Fiscal Code (Bundesabgabenordnung, Section 132 BAO) and the Austrian Commercial Code (Sections 190–212 UGB).

3 years — Data required for the assertion, exercise or defence of warranty claims, claims for damages or other contractual claims (Section 1489 ABGB — Allgemeines bürgerliches Gesetzbuch).

Retention Periods under Swiss Law

10 years — Retention period for books and records, annual financial statements, accounting vouchers and invoices (Article 958f OR).

5–10 years — Data necessary to consider potential claims for damages or similar contractual claims (Articles 127, 128, 130 OR).

Rights of Data Subjects

Rights under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Articles 15 to 21 of the GDPR:

Right to Object (Article 21 GDPR) — You have the right, on grounds arising from your particular situation, to object at any time to the processing of your personal data which is based on Article 6(1)(e) or (f) GDPR, including profiling based on those provisions.

Right of withdrawal for consents (Article 7 (3) GDPR) — You have the right to revoke consents at any time with effect for the future.

Right of access (Article 15 GDPR) — You have the right to request confirmation as to whether the data in question will be processed and to be informed of this data and to receive further information and a copy of the data.

Right to rectification (Article 16 GDPR) — You have the right to request the completion of the data concerning you or the rectification of the incorrect data concerning you.

Right to Erasure and Right to Restriction of Processing (Articles 17 and 18 GDPR) — You have the right to demand that the relevant data be erased immediately or, alternatively, to demand that the processing of the data be restricted.

Right to data portability (Article 20 GDPR) — You have the right to receive data concerning you in a structured, common and machine-readable format, or to request its transmission to another controller.

Complaint to the supervisory authority (Article 77 GDPR) — You have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State where you habitually reside.

The competent supervisory authority in Austria is the Austrian Data Protection Authority (Österreichische Datenschutzbehörde), Barichgasse 40–42, 1030 Vienna, www.dsb.gv.at.

To exercise any of these rights, please contact us at connect@purebeing.eu.

Business Services

We process personal data of our contractual and business partners, such as customers, clients, prospective customers, and other cooperation partners, for the initiation, execution and settlement of contractual relationships as well as comparable legal relationships.

In particular, we process master data such as name, address and company name; contact details such as email address and telephone number; contract and service data; usage and performance data; payment and billing data; as well as communication content and histories.

Legal Basis: Performance of a contract (Article 6 (1) (b) GDPR); Compliance with a legal obligation (Article 6 (1) (c) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Coaching and Consulting

We process the data of our clients in order to provide them with our coaching and consulting services. The processes include: initiating contact and communication with clients, needs analysis, planning and conducting sessions, documenting progress, scheduling appointments, providing materials and resources, invoicing and payment management, quality assurance and feedback processes.

Online Courses and Online Training

We process the data of participants in our online courses and training sessions in order to provide them with our course and training services. The data generally includes information on the courses and services utilized, as well as personal preferences and results of the participants.

Apps and Subscriptions

We operate our own applications which are available via their own subdomains and some of which can be used for a fee on a subscription basis. In this context we process in particular the registration and profile data you provide (such as name and e-mail address), your usage and performance data, technical information about your device and access and — in the case of paid subscriptions — payment and billing data. The legal basis is the performance of the contract (Article 6 (1) (b) GDPR) as well as our legitimate interest in secure and functional operation (Article 6 (1) (f) GDPR).

Applications operated: Zendo (www.zendo.purebeing.eu) — paid use on a monthly or annual subscription, payment processing via Paddle. Daily Planner (www.dailyplanner.purebeing.eu) — use on a monthly or annual subscription, payment processing via Stripe.

Payment Procedure

Within the framework of contractual and other legal relationships, we offer data subjects efficient and secure payment options and use other service providers for this purpose in addition to banks and credit institutions. Payment transactions are carried out exclusively via encrypted connections.

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, total and recipient-related information.

Service providers used:

Stripe: payment service provider for the processing of payments, in particular for subscriptions to the Daily Planner app and for appointment bookings. — Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA — Privacy Policy.Privacy Policy

Paddle: payment service provider (merchant of record) for the distribution of certain products, in particular for subscriptions to the Zendo app; Paddle handles the billing and the payment handling including the tax deduction. — Service provider: Paddle.com Market Limited, 30 Old Bailey, London, EC4M 7AU, United Kingdom — Privacy Policy.Privacy Policy

Provision of Online Services and Web Hosting

We process user data in order to be able to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to transmit the content and functions of our online services to the user's browser or terminal device.

Collection of Access Data and Log Files — Access to our online service is logged in the form of so-called "server log files". Server log files may include the address and name of the accessed web pages and files, date and time of access, transferred data volumes, browser type along with version, the user's operating system, referrer URL, and typically IP addresses. Log file information is stored for a maximum period of 30 days and then deleted or anonymized.

Service providers used:

STRATO: Services in the field of the provision of information technology infrastructure and related services (web hosting). — Service provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany — Privacy Policy.

Microsoft (Microsoft 365 Business Standard without Teams — Word, Excel, PowerPoint, Outlook as well as Exchange calendar, business e-mail communication and OneDrive): provision of office applications, e-mail communication and calendar management. — Service provider: Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland — Privacy Policy: https://privacy.microsoft.com/en-us/privacystatement.Privacy Policy

Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Use of Cookies

The term "cookies" refers to functions that store information on users' devices and read it from them. Cookies can also be used for different purposes, such as ensuring the functionality, security, and convenience of online services, as well as analyzing visitor traffic. We use cookies in accordance with legal regulations. If necessary, we obtain users' consent in advance.

Storage duration — Temporary cookies (session cookies) are deleted at the latest after a user leaves an online service and closes their device. Permanent cookies remain stored even after the device is closed. Unless we provide explicit information to users about the type and storage duration of cookies, users should assume that these are permanent and may have a storage duration of up to two years.

Consent management — When you first visit this website, a consent banner lets you accept or decline each cookie category (strictly necessary, functional services, external media & maps) individually, including information on the vendors involved, before any non-essential service is loaded. You can change or withdraw your choice at any time via the shield icon at the bottom left of every page. Your choice is stored locally in your browser under the key "pb_consent_v2". Content from third parties (e.g. maps, video or audio embeds) is blocked and replaced by a notice until you allow the corresponding category.

Fonts — The typefaces used on this website (Cormorant Garamond, Crimson Pro) are hosted on our own server. No connection to Google Fonts or any other external font provider is established, and no data is transferred to such providers.

No tracking or advertising cookies — This website itself does not set tracking or advertising cookies. Third-party forms and booking widgets embedded by the website (e.g. Cal.com, ScoreApp) may set functional cookies that are strictly necessary for those services to operate.

Users can withdraw their consent at any time and also object to the processing according to legal regulations, including through the privacy settings of their browser.

Contact and Inquiry Management

When contacting us (e.g., by mail, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the information of the inquiring persons is processed to the extent necessary to respond to the contact requests and any requested measures.

If you contact us via connect@purebeing.eu, we process your e-mail address and the content of your message solely to respond to your enquiry.

Legal Basis: Performance of a contract (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Appointment Booking via Cal.com

For online appointment booking, we use Cal.com. When booking via Cal.com, we process the data you provide (in particular name, e-mail address and, where applicable, telephone number as well as your answers to booking questions) in order to enable appointment coordination, confirmation, reminders and the conduct of conversations.

Service provider: Cal.com, Inc., 2261 Market Street #4382, San Francisco, CA 94114, USA. Privacy Policy: https://cal.com/privacy. Legal Basis: Performance of a contract and prior requests (Article 6 (1) (b) GDPR).

Video Conferences via Zoom

For video calls with clients and business partners, we use Zoom. In this context, the data required for conducting the video conference is processed (in particular name, e-mail address, meeting join data as well as image and audio recordings where recordings are made).

Service provider: Zoom Communications, Inc., 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Privacy Policy: https://explore.zoom.us/en/privacy/. Legal Basis: Performance of a contract (Article 6 (1) (b) GDPR).

CRM and Database via Airtable

For the management of contacts and business records and as an editorial tool for our content (articles and their processing status) we use Airtable. For this purpose, inventory and contact data, contract data as well as communication, process and editorial data may be processed.

Service provider: Formagrid, Inc. dba Airtable, 1 Front Street, Floor 28, San Francisco, CA 94111, USA. Privacy Policy: https://www.airtable.com/company/privacy. Legal Basis: Performance of a contract (Article 6 (1) (b) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Software Development via GitHub

For the version control of software and configuration files of our online services, we use GitHub. No personal data of clients or prospective customers is processed there; however, account data (e.g. name, e-mail address, username) and technical data may be processed within the account.

Service provider: GitHub, Inc., 88 Colin P. Kelly Jr. Street, San Francisco, CA 94107, USA. Privacy Policy: https://docs.github.com/en/site-policy/privacy-policies/github-general-privacy-statement. Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Design Work via Canva

For graphic and design work, we use Canva. No personal data of clients or prospective customers is processed in Canva; however, account data (e.g. name, e-mail address) may be processed within the account.

Service provider: Canva Pty Ltd, 110 Kippax Street, Surry Hills NSW 2010, Australia. Privacy Policy: https://www.canva.com/policies/privacy-policy/. Legal Basis: Legitimate Interests (Article 6 (1) (f) GDPR).

Online Assessment via ScoreApp

For online assessments and quiz forms (lead forms), we use ScoreApp. When participating in a quiz, we process the data you provide (in particular name, e-mail address and your answers) as well as usage data in order to provide you with the results and to offer our services.

Service provider: Hyper Targeted Marketing Limited trading as ScoreApp, C/O Hillier Hopkins LLP, First Floor, Radius House, 51 Clarendon Road, Watford, WD17 1HP, United Kingdom. Privacy Policy: https://www.scoreapp.com/privacy-policy/. Legal Basis: Consent (Article 6 (1) (a) GDPR); Legitimate Interests (Article 6 (1) (f) GDPR).

Artificial Intelligence (AI)

We use AI-based tools and services in the context of our business operations. These tools may process data provided by us or generated in the course of our activities.

Services used: Marblism. Marblism is the platform on which our AI-supported workflows and AI assistant systems are operated (service provider: MARBLISM UK LTD, 5th Floor, 167-169 Great Portland Street, London, England, W1W 5PF, United Kingdom, company number 15431687; Privacy Policy: https://www.marblism.com/privacy-policy).

Where personal data of clients or other data subjects is processed with AI services, the processing is based on the performance of the contract (Article 6 (1) (b) GDPR) or on explicit consent (Article 6 (1) (a) GDPR). Otherwise, we rely on our legitimate interests in efficient and innovative service delivery (Article 6 (1) (f) GDPR).

Newsletter and Electronic Communications

We send newsletters, e-mails and other electronic notifications (hereinafter "newsletter") only with the consent of the recipients or with a legal permission. If the contents of the newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users.

If you subscribe to the DISTILLED newsletter, we process your e-mail address and, if provided, your name, together with the details arising when the registration form is submitted (time of registration, wording of the consent, IP address, source of registration), in order to send you the newsletter. The newsletter is published weekly on Thursdays and contains one ancient teaching, one modern application, one reflection question and one AI prompt.

Registration takes place via the form on our subdomain https://distilled.purebeing.eu on the basis of your consent (Article 6 (1) (a) GDPR) using the double opt-in procedure: after submitting the form you receive a confirmation e-mail, and the subscription becomes effective only once you confirm it via the link contained therein. We retain the proof of consent (time, wording, IP address, source) on the basis of our legitimate interest in being able to demonstrate it (Article 6 (1) (f) GDPR).

For the delivery and management of subscriptions we use MailerLite. Service provider: MailerLite Limited, 88 Harcourt Street, Dublin 2, D02 DK18, Ireland. Privacy Policy: https://www.mailerlite.com/legal/privacy-policy. The data are processed on servers within the European Union; the data processing addendum forms an integral part of MailerLite's terms of use. The sender of the e-mails is newsletter@purebeing.eu.

We do not use open tracking or click tracking in the newsletter and we do not analyse usage behaviour. You may withdraw your consent at any time and unsubscribe via the link in every newsletter or by e-mail to newsletter@purebeing.eu. Withdrawal is possible at any time, without giving reasons, and is as easy as giving consent; it does not affect the lawfulness of the processing carried out until then.

We store your e-mail address until you withdraw your consent. Beyond that we retain the proof of your consent for three years after withdrawal in order to be able to demonstrate the lawfulness of the sending; this is based on our legitimate interest in keeping evidence (Article 6 (1) (f) GDPR) in connection with the limitation period under Section 1489 ABGB.

Profiles in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. In addition, user data is usually processed within social networks for market research and advertising purposes.

Service providers used:

Instagram — Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland — Privacy Policy.

Facebook Pages — Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland — Privacy Policy.

LinkedIn — Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland — Privacy Policy.

TikTok — Service provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland — Privacy Policy.

YouTube — Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland — Privacy Policy.

Spotify for Podcasters: Hosting and distribution of our podcast; provision of episodes and statistics on playback. — Service provider: Spotify AB, Regeringsgatan 19, 111 53 Stockholm, Sweden — Privacy Policy.

Plugins and Embedded Functions and Content

Within our online services, we integrate functional and content elements that are obtained from the servers of their respective providers. The integration always presupposes that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address.

Services used:

Google Fonts: Provision of font files for the purpose of a user-friendly presentation of our online services. The typefaces are hosted on our own server; no data is transmitted to Google..

YouTube videos — Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland — Privacy Policy.

LinkedIn plugins and contents — Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza, Dublin 2, Ireland — Privacy Policy.

Instagram plugins and contents — Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland — Privacy Policy.

Facebook plugins and contents — Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland — Privacy Policy.

Legal Basis: Consent (Article 6 (1) (a) GDPR) or Legitimate Interests (Article 6 (1) (f) GDPR).

Changes and Updates

We kindly ask you to inform yourself regularly about the contents of our privacy policy. We will adjust the privacy policy as changes in our data processing practices make this necessary. We will inform you as soon as the changes require your cooperation (e.g. consent) or other individual notification.

The current version is always available at https://purebeing.eu/privacy.